How to watch Apple's 'Awe dropping' event on September 9

Autumn is Apple season, and the tech company will once again host its annual unveiling of the season's new smartphone generation. The fall event has been dubbed "Awe dropping," and so we're hoping for some surprising announcements that will earn the name. "Awe dropping" all begins on September 9 at 1PM ET/ 10 AM PT.

If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the whole show on Apple's website or on its YouTube channel. We've also got the livestream embedded below so you can follow along with our liveblog while you watch.

With just a week to go until the "Awe dropping" event, it seems like we've already gotten a lot of advanced insights about what the new iPhone 17 lineup has in store. Apple introduced the software side ...