How to watch Apple debut the iPhone 17 lineup at its 'Awe Dropping' event on September 9

September is usually iPhone season, and Apple appears poised to unveil its newest smartphones with its latest showcase, which is set for next week. The fall event has been dubbed "Awe dropping," so we're hoping for some surprising announcements that'll merit the tagline. The whole thing begins on September 9 at 1PM ET/10AM PT.

If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the show on Apple's website or YouTube channel. We've also got the livestream embedded below so you can follow along with our liveblog while you watch.

With just a week to go until the "Awe dropping" event, it seems like we've already gotten a lot of advanced insights about what the new iPhone 17 lineup has in store. Apple introduced the software side of the equation ...