How to Shop Like a Pro During Amazon Prime Day

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Amazon Prime Day is one of the most confusing shopping holidays in existence: It’s rarely even a “day,” since in the past it has run from two to four days long. We closely track the best Prime Day deals. Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a recipe perfect for spending too much money.