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How the Premier League hopes to score with soccer fans getting creative with Adobe AI tech


English football’s Premier League is one of the biggest sports leagues in the world, with annual revenues of around $8 billion, and 1.8 billion followers across 189 countries.

As well as all those people supporting one of England’s 20 top-tier clubs, more than 11.5 million people across the globe play Fantasy Premier League (FPL), which lets fans build and manage their own football team.

In a bid to offer these millions of football fans around the world a more personalized experience and encourage them to get creative, the Premier League has been working on a major Adobe technology project behind the scenes. The main objective for the partnership is to offer a meaningful and relevant experience to its growing fan base around the world, according to Alexandra Willis, Director of Digital Media and Audience Development at the Premier League. She says:

We are very privileged that ...


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