How PerformLine uses prompt engineering on Amazon Bedrock to detect compliance violations

This post is co-written with Bogdan Arsenie and Nick Mattei from PerformLine.

PerformLine operates within the marketing compliance industry, a specialized subset of the broader compliance software market, which includes various compliance solutions like anti-money laundering (AML), know your customer (KYC), and others. Specifically, marketing compliance refers to adhering to regulations and guidelines set by government agencies that make sure a company’s marketing, advertising, and sales content and communications are truthful, accurate, and not misleading for consumers. PerformLine is the leading service providing comprehensive compliance oversight across marketing, sales, and partner channels. As pioneers of the marketing compliance industry, PerformLine has conducted over 1.1 billion compliance observations over the past 10+ years, automating the entire compliance process—from pre-publication review of materials to continuous monitoring of consumer-facing channels such as websites, emails, and social media. Trusted by consumer finance brands and global organizations, PerformLine uses AI-driven solutions to ...