How Netsertive built a scalable AI assistant to extract meaningful insights from real-time data using Amazon Bedrock and Amazon Nova

This post was co-written with Herb Brittner from Netsertive.

Netsertive is a leading digital marketing solutions provider for multi-location brands and franchises, helping businesses maximize local advertising, improve engagement, and gain deep customer insights.

With a growing demand in providing more actionable insights from their customer call tracking data, Netsertive needed a solution that could unlock business intelligence from every call, making it easier for franchises to improve customer service and boost conversion rates. The team was looking for a single, flexible system that could do several things:

• Understand phone calls – Automatically create summaries of what was discussed
• Gauge customer feelings – Determine if the caller was happy, upset, or neutral
• Identify important topics – Pull out keywords related to frequent services, questions, problems, and mentions of competitors
• Improve agent performance – Offer advice and suggestions for coaching
• Track performance over time – Generate reports on trends for individual locations, regions, and the entire ...