How My Neighbor Alice Plans to Airdrop $500K in $ALICE Tokens Over 4 Months

My Neighbor Alice is launching a 500K $ALICE token airdrop. Here’s what it means for players, the game, and Web3 gaming at large.

What happens when a blockchain game combines rewards, competition, and social tasks to re-engage its community? That is the premise behind My Neighbor Alice’s $500K airdrop, announced as part of its in-game birthday celebration. Starting June 3, the campaign is rolling out the largest airdrop in the game’s history, with 500,000 $ALICE tokens earmarked for players.

But beyond the giveaway, the mechanics of this campaign suggest a broader strategy: reactivating dormant users, expanding player networks, and experimenting with multi-phase incentives that blend gameplay and social media engagement.

What Is My Neighbor Alice and Why Does It Matter?

My Neighbor Alice is a multiplayer builder game built on the Chromia blockchain, where players collect resources, craft NFTs, and ...