How Handmade.com modernizes product image and description handling with Amazon Bedrock and Amazon OpenSearch Service

Handmade.com is a leading hand-crafts product marketplace, offering unique, seller-contributed items to customers around the world. With over 60,000 products in the catalog and some percentage of listings containing basic descriptions that could be improved for better search and search engine optimization (SEO) performance, the need for automation became evident. Manual processing, consuming on average 10 hours per week, required a team of several people to maintain baseline quality. As their marketplace scaled, so did the need to automate and enhance the quality of product descriptions and metadata at scale.

Handmade.com supports a wide range of hand-crafted goods, each with distinct attributes and presentation needs, making it essential to move beyond one-size-fits-all descriptions. The diversity of product types—from textiles to sculpture—requires content reflecting each item’s unique characteristics. In addition, minimizing the time from seller submission to product publication is critical, especially as sellers expect ...