How dog training specialist Zigzag used extensive testing to improve customer engagement with gen AI chat

Zigzag is a dog training app that offers personalized, breed-specific training plans to help guide dog owners from their puppy's early stages to adulthood. It also provides 24/7 access to live coaches who work with pet owners as they raise their puppies. The company's mission is to make the journey from puppy to adulthood as fun and stress-free as possible; however, achieving that mission proved difficult. By leveraging UserTesting, an experience research testing solution, Zigzag was able to identify key challenges and test a new generative AI feature that helped them.

Testing to create a better user experience

Marija Dubrosvka-Hassan has been the Senior Product Designer at Zigzag for almost three years. When she joined, Zigzag had a subscription to the UserTesting Human Insight Platform that it used for some prototyping, but wasn't using it extensively. She began tapping into it to conduct regular user interviews ...