How Booking.com uses AI and data to create connected trips for its customers

Anyone who’s planned a trip knows that planning a successful holiday is a challenge. Even in an age of AI, holidaymakers can find it tough to find quick answers to important questions.

That’s where Booking.com’s plan for the connected trip aims to make a difference. The online travel specialist is using Snowflake’s data platform to consolidate information and create better customer experiences for holidaymakers and hotel partners. Huy Dao, Director of Data and Machine Learning Platform at Booking.com, explains what the connected trip means:

If your flight changes, or you need to upgrade your hotel, or you need to arrive a little bit late, we want all those things to be dealt with in one place. To deliver that connected experience, the data also needs to be joined up. So, a lot of the work we do is about making sure that the data ...