How automation is changing retention and engagement in the subscription space

Presented by Chargebee

The subscription space is booming, but organizations still need to find new ways to engage and retain customers. In this VB Spotlight event, you’ll learn how to boost subscriber growth and sales velocity with data-driven insights, powerful automation and more.

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Though subscriptions are wildly popular in the consumer and B2B space alike, churn and retention are taking center stage in the shifting global economic landscape. Marketers are critical not only in acquiring customers but for influencing lifetime value (LTV) and customer acquisition cost (CAC). In this quest, automation is delivering real-world ROI.

In this recent VB Spotlight, Guy Marion, CMO of Chargebee, Patricia Rollins, head of marketing at Typeform and Jessica Gilmartin, CMO at Calendly discuss the way automation is transforming how marketers engage with customers, why data is so critical and more.

Automation, data and the ...