How Atlassian's $610 million AI browser acquisition puts knowledge workers first

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ZDNET's key takeaways

• Atlassian has acquired The Browser Company, maker of Arc and Dia.
• The company's new browser will be designed for knowledge workers.
• Like Dia, it will leverage agentic AI to take action on behalf of users.

The race to build the next generation of web browsers is heating up.

Atlassian, the software company behind Trello and Jira, announced on Thursday that it has acquired The Browser Company, creator of the Dia web browser. First unveiled in June, Dia is a web browser that uses an AI agent system to interact with users via natural language, predict their browsing goals without specific prompting, and pull information from third-party apps. Dia is the successor to Arc, another platform created by The Browser Company.

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