How AMD Is Fighting To Keep Radeon GPU Prices Stable Amid The Memory Crisis

There is a whole lot of uncertainty in the PC gaming landscape over the core hardware needed to crank out high frame rates in demanding titles, and this time it's because the AI market is feasting on all of the memory capacity it can procure. This has led to rumors of ASUS (and, by extension, NVIDIA and it's other add-in board partners) effectively shelving production of the GeForce RTX 5070 Ti and GeForce RTX 5060 Ti 16GB (ASUS clarified that's not actually the case), and concerns over ballooning prices on both GeForce and Radeon hardware. If you're looking for a bit of good news, however, AMD's comments on the matter may give you a sliver hope.

During a chat with Gizmodo at CES earlier this month, AMD's VP and General Manager of Ryzen CPU and Radeon Graphics, David McAfee, explained how the company is ...