How AI Is Helping Kids Find the Right College

College counselors in the US are too overworked to meet with every student. A new wave of specialized AI tools can learn students’ interests, then recommend schools, areas of study, and scholarships.

After Julia Dixon graduated from the University of Michigan in 2014, her family and friends asked for her help with the college application process. Dixon was happy to share her recently earned expertise about the world of higher education but soon realized how many parents and students in her community needed help and how hard it was for them to access that support.

The ratio of college counselors to students in the US, according to the American School Counselor Association, is one for every 376 students. Many students don’t have proper access to a college counselor to help them with admissions or pick which schools and areas of study might suit them best. Hiring a private college ...