How AI in Retail Is Driving Growth and Efficiency

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AI for retail is moving from experiment to essential, with adoption growing faster than past technology shifts like smartphones and tablets. Retail executives now rank AI as one of the top drivers of growth and efficiency, with 97% planning to increase their AI spend in the next year.

Unlike early AI adoption that focused only on back-office automation, today’s retail AI solutions extend across the value chain: streamlining inventory, powering conversational AI in retail touchpoints, and enabling hyper-personalized customer journeys.

Generative AI in retail is also opening entirely new frontiers. Beyond writing product descriptions, retailers are deploying gen AI use cases in the retail industry for marketing content, customer-facing chat, and digital product twins that cut creative ...