Hitman at 25: Celebrity crossovers, co-op chaos, and the future of Agent 47

Who could have predicted that such a methodical game about a deadly barcoded assassin with seemingly unlimited fashion choices would spark one of the most recognizable franchises in gaming history?

Looking back over the past 25 years, the team at IO Interactive has every reason to feel proud. While many franchises that debuted in 2000, including Perfect Dark, SSX, Deus Ex, Jet Set Radio, and others, simply faded or stalled, Hitman not only survived but evolved into one of gaming’s most enduring and adaptable worlds.

Now, at an event that took place just before The Game Awards 2025, presented by IOI, members of the Hitman team talked about how real that longevity feels.