Groq just made Hugging Face way faster — and it’s coming for AWS and Google

Groq, the artificial intelligence inference startup, is making an aggressive play to challenge established cloud providers like Amazon Web Services and Google with two major announcements that could reshape how developers access high-performance AI models.

The company announced Monday that it now supports Alibaba’s Qwen3 32B language model with its full 131,000-token context window — a technical capability it claims no other fast inference provider can match. Simultaneously, Groq became an official inference provider on Hugging Face’s platform, potentially exposing its technology to millions of developers worldwide.

The move is Groq’s boldest attempt yet to carve out market share in the rapidly expanding AI inference market, where companies like AWS Bedrock, Google Vertex AI, and Microsoft Azure have dominated by offering convenient access to leading language models.

“The Hugging Face integration extends the Groq ecosystem providing developers choice and further reduces barriers to entry in adopting Groq ...