Google will use AI to organize search results with Web Guide

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool. The claim in the announcement is that AI can help surface the most relevant content, but it could also be a new way for Google to control what websites get prime billing in results.

In the graphic shared alongside the blog post announcing this Search Labs experiment, the company showed clusters of results to the query "how to solo travel in Japan." Web Guide displayed a few hits each under different headers, such as "Comprehensive Guides for Solo Travel in Japan," "Personal Experiences and Tips from Solo Travelers" and "Safety and Destination Recommendations," with an option to reveal more for each grouping. It does seem to provide some AI-generated summaries at the ...