Google tries to trump iPhone launch with AI-powered Pixel 10 range

Video In a celebrity-studded launch event on Wednesday, Google showed off its Pixel 10 hardware, including four smartphones, an updated smartwatch, and earbuds. Unsurprisingly, every gadget comes with a heavy dose of AI.

It's been nearly nine years since Google unveiled its first Pixel phone in an attempt to challenge Apple in the premium handset market, and the Chocolate Factory has priced and specced the Pixel 10 range accordingly. The base spec Pixel 10 goes for $799, the Pixel 10 Pro for $999, the Pro XL for $1,199, and the foldable Pro Fold clocks in at $1,799, with the latter shipping on October 9 compared to August 28 for the rest of the range.

In hardware terms, Google's big selling point is its Tensor G5 chip that's optimized for AI workloads. The phones come with 12GB of RAM for ...