Google starts testing ads in AI Mode

Google has started inserting ads into query results from its AI Mode, which was originally spotted by an SEO consultant named Brodie Clark. These ads show up in the bottom of search results in the Gemini-powered AI Mode. They are labeled as "sponsored" content, but otherwise look similar to other links whipped up by the chatbot.

Google says this is just a test and that ads shouldn't be showing up for all users. The company also told 9to5Google that there are no current plans to fully update AI Mode to incorporate ads. Those are nice words, but AI has to make money somehow and ads seem to be a good way to do that.

For now, the software seems to be prioritizing organic links over sponsored links, but we all know how insidious ads can be once the floodgates open. AI presents an especially ...