Google Project Genie lets you create interactive worlds from a photo or prompt

Last year, Google showed off Genie 3, an updated version of its AI world model with impressive long-term memory that allowed it to create interactive worlds from a simple text prompt. At the time, Google only provided Genie to a small group of trusted testers. Now, it’s available more widely as Project Genie, but only for those paying for Google’s most expensive AI subscription.

World models are exactly what they sound like—an AI that generates a dynamic environment on the fly. They’re not technically 3D worlds, though. World models like Genie 3 create a video that responds to your control inputs, allowing you to explore the simulation as if it were a real virtual world. Genie 3 was a breakthrough in world models because it could remember details of the world it was creating for a much longer time. But in this context, a “long time ...