Google loses its seven-year fight against $2.7 billion EU antitrust fine

Google has lost a seven-year battle with the European Commission as the EU's highest court upheld a $2.7 billion antitrust fine against the search giant, Reuters reported. Antitrust regulators originally levied the penalty against Google in 2017 for favoring its own shopping service against local rivals.

"Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals," EU commissioner Margrethe Vestager said at the time. "Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors."

Google lost its first appeal with a lower court in 2021, sending the appeal to Luxembourg's Court of Justice of the European Union (CJEU). The company argued that it was being punished for its dominant position in the market and that ...