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Google is reportedly building AI chatbots based on celebrities and influencers


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Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this — but neither is Google’s AI strategy so far.

Google’s celebrity chatbots will be powered by the company’s Gemini family of large language models according to The Information, which broke the story on Monday. The company is trying to strike partnerships with influencers as well as celebrities, and is also working on a feature that will let people create their own chatbots simply by describing their personalities and appearance — something that Character.ai already lets you do. A fun fact: Noam Shazeer, one of the co-founders of Character.ai, is a former Google engineer and one of the creators of “transformers,” the fundamental tech that made today’s generative AI possible.

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