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Google bolsters cloud push with new Firmina subsea cable


Google is bolstering its cloud credentials with a new subsea cable spanning from the U.S. East Coast to Argentina, with additional touchpoints in Brazil and Uruguay.

Firmina, as the cable is called (named after Brazilian abolitionist Maria Firmina dos Reis), represents the 16th submarine cable Google has invested in, and the sixth it has funded entirely on its own dime.

In the cloud

The announcement comes as cloud infrastructure services spending has gone through the roof, with businesses across the spectrum embracing digital transformation due to the global pandemic, while remote work has increased demand for cloud-based services.

The so-called “big three” public cloud companies — Amazon’s AWS, Microsoft’s Azure, and Google Cloud — all reported significant growth in their last quarter’s results. However, Google trails its rivals in terms of cloud infrastructure services spend, with a reported 7% share versus 32% for AWS and 19% for Azure ...


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