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Google Agrees to Delete Massive Trove of Incognito Data in Class Action Settlement


Google is a money-making internet machine fueled by your personal data. Most of the time, Google is upfront about when and how it's collecting all that personal data, but Chrome's Incognito Mode is a different story. An ongoing class action lawsuit has accused Google of misleading users about how much information it hoovers up when they switch to Incognito. The case is now ending, but don't expect a check in the mail. Google will delete some data, though.

Incognito Mode has been in Chrome since version 1.0 in 2008. Initially, Google's description of the feature was vague, but it made it sound like Google would not collect data from Incognito sessions. In reality, the "incognito" aspect just refers to the browsing history, cookies, and other digital footprints that are usually saved to your device. Google knew about this misconception and let it continue for years ...


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