Gen AI skills now define career survival or otherwise for marketers. Here's why

Marketers have mixed feelings about generative AI. On the one hand, there are some really cool things happening with gen AI that are helping them be more efficient and productive. But on the other hand, there is real concern that AI will take their jobs, and marketers aren’t sure whether embracing AI will simply lead to the end of their role.

A new report from the Marketing AI Institute, the 2026 Marketing Talent Impact Report, sheds some light on the realities Marketers face today and how organizations have a responsibility to help them grow their skills the right way.The report is based on insights from the Marketing AI Industry Council (25+ members, comprising global brands across industries), an industry body created and chaired by the Marketing AI Institute.

According to Paul Roetzer, Founder & CEO of SmarterX & Marketing AI Institute and Chair of the Marketing AI Industry ...