Tech »  Topic »  Front introduces customer-centric features with deeper CRM integration

Front introduces customer-centric features with deeper CRM integration


Customer communication platform Front is holding an event today to introduce three new features. These new features focus on showing you more information about your customers right from Front’s user interface.

If you’re not familiar with Front, the company started as a shared email inbox product so that you can interact with incoming emails as a team. For instance, if your company uses email lists, such as support@companyname.com, sales@companyname.com or jobs@companyname.com, multiple team members can see incoming emails in Front.

Before replying, you can triage conversations by assigning them to specific team members, discuss the current conversation in the comment section or show your email draft before sending it.

Over time, Front has evolved to integrate more communication channels. You can now use Front for SMS conversations, live chat on your website with your customers, Facebook messages, etc. The company has also ...


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