From Satellite to Stream: Viharika Bhimanapati’s Digital Reinvention of NFL Sunday Ticket

From 2016–2018, Viharika Bhimanapati led the digital transformation of NFL Sunday Ticket, unifying satellite feeds with streaming apps for cross-platform access. Her innovations—Apple TV launch, deep-link integration, push notifications, and Apple Watch support—boosted engagement, renewals, and revenue, setting new benchmarks in sports media streaming.

Viharika Bhimanapati spearheaded a transformative digital overhaul of NFL Sunday Ticket, turning a legacy satellite-based service into a dynamic, cross-platform streaming experience that reshaped how millions of fans engage with professional football. Between 2016 and 2018, her visionary leadership not only drove remarkable business outcomes but also established new benchmarks for innovation in sports media delivery.

Strategic Digital Transformation

The project represented a fundamental shift in sports media consumption, as Viharika Bhimanapati spearheaded the complete digitization of NFL Sunday Ticket streaming. Her strategic approach unified linear satellite feeds with cutting-edge app-based streaming technology, creating a seamless experience ...