From first steps to data-driven: a new path for growing businesses

For decades, small and mid-sized businesses (SMBs) have been the silent workhorses of the global economy. Yet when it came to technology, their needs were often an afterthought.

Many growing companies pieced together hand-me-down tools as they struggled with solutions that were too costly, too complex and didn’t match their needs.

This was certainly the case with business management systems. Enterprise resource planning (ERP) technology was designed and optimized for Fortune 500 corporations, leaving smaller firms to improvise and figure it out on their own.

Facing economic uncertainty, many companies patched together spreadsheets, disconnected systems and outdated reporting tools, relying on gut instinct while postponing critical ...