French sneaker giant Courir drives engagement with RCS and multi-channel CRM approach

French sneaker market leader Courir credits its adoption of Communications Platform as a Service (CPaaS) eight years ago as a key factor in growing market share by enabling better connections with its young, fashion-conscious demographic through messaging, voice, and video across multiple devices.

Since implementing CPaaS in 2017, the technology has supported the brand's campaigns across SMS, Rich SMS, and Facebook Messenger. The platform has since expanded to other channels as the mobile market evolves, delivering impressive results - including 500% growth in WhatsApp opt-ins and 137% return on investment for its first Rich Content Services (RCS) campaign.

Paris-based Customer Relationship Management (CRM) Campaign Manager Garance Allepaerts says RCS - an upgraded messaging experience that builds on standard SMS and MMS - is central to the brand's future plans. While previously available only on Android, the service recently became available for Apple users.

B2C marketers see significant potential in RCS because ...