Tech »  Topic »  Fintech startup, Branch makes data analytics easy with BigQuery

Fintech startup, Branch makes data analytics easy with BigQuery


Editor’s note: Here we take a look at how Branch, a fintech startup, built their data platform with BigQuery and other Google Cloud solutions that democratized data for their analysts and scientists.

As a startup in the fintech sector, Branch helps redefine the future of work by building innovative, simple-to-use tech solutions. We’re an employer payments platform, helping businesses provide faster pay and fee-free digital banking to their employees. As head of the Behavioral and Data Science team, I was tapped last year to build out Branch’s team and data platform. I brought my enthusiasm for Google Cloud and its easy-to-use solutions to the first day on the job.

We chose Google Cloud for ease-of-use, data & savings

I had worked with Google Cloud previously, and one of the primary mandates from our CTO was “Google Cloud-first,” with the larger goal of simplifying unnecessary complexity in the ...


Copyright of this story solely belongs to google cloudblog . To see the full text click HERE