Finally! Amazon slashes Kindle prices ahead of Prime Day - save up to 30% on the colorsoft, scribe, and more

The second Amazon Prime Day, otherwise known as the catchy 'Prime Big Deal Days' sale, is just a few days away now, and the retailer is already offering record-low prices on its popular Kindle ereaders this weekend.

Included in the retailer's early Prime Day deals are discounts on the Kindle Scribe, Paperwhite, and other popular models - all of which you can check out just down below, with sections for both the US and UK.

Highlights include the high-end Scribe on sale for $299 (was $399) / £269 (was £379), Kindle Kids models starting at $94 (was $129) / £84 (was £114), and the excellent Colorsoft for a record-low price of £169 (was £239) in the UK.

As with previous Prime Days, these early Kindle deals are part of the retailer's warm-up event, which always focuses on its own-brand tablet, smart home, and TV products. These ...