February product launch fails to register, with concerns remaining about integration

SAP users admit they know very little about the vendor's data and analytics plans since the launch of the new product platform, Business Data Cloud (BDC), in February.

Research from DSAG, which represents SAP users in Germany, Austria, and Switzerland, found that 83 percent of its members were only slightly familiar or not familiar at all with the product launch and partnership with Databricks announced in February.

Only 15 percent said they were very or somewhat familiar with the product. Users lack knowledge about integration capabilities, licensing and pricing models, and differences from previous SAP data solutions. "Many companies still lack guidance when it comes to the Business Data Cloud. That is why we expect greater transparency from SAP," said Jens Hungershausen, DSAG chairman of the board.

BDC is the latest in a long string of data warehousing and analytics initiatives from SAP, which includes SAP Datasphere and SAP ...