Signal says it was only trying to make ads that showed Instagram users what data of theirs is used to target ads to them.
Facebook rejected ads that Signal tried to buy on Instagram that sought to highlight the types of data it collects from users, the encrypted messaging service said in a blog post Tuesday.
In a blog post titled The Instagram ads Facebook won't show you, Signal said it created a "multi-variant targeted ad" that would "show you the personal data that Facebook collects about you and sells access to."
The proposed ads would have informed Instagram users that "You got this ad because you're a K-pop-loving chemical engineer. This ad used your location to see you're in Berlin. And you have a new baby. And you just moved. And you're really feeling those pregnancy exercises lately," according to screenshots shared by Signal.
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