Facebook and Instagram will soon let UK users pay to avoid ads, but this is one subscription I won’t be signing up for

• Facebook and Instagram will soon offer an ad-free option to UK users
• It will cost £2.99 per month, or £3.99 if subscribing on Android or iOS
• This will be the only way to fully avoid targeted ads

A big change is coming to Facebook and Instagram in the UK, as in the coming weeks, users will be given the option to pay a monthly subscription in order to avoid adverts.

The subscription is priced at £2.99 (roughly $4 / AU$6) per month on the web, or £3.99 (around $5.50 / AU$8) if you subscribe via iOS or Android (due to those platforms taking a cut of the fee), and if you choose to pay then you’ll get an ad-free experience on both platforms.

It’s worth noting that if you have multiple accounts, then the subscription will be applied to ...