ANALYSIS Facebook and Australia have done a deal that will see news links returned to The Social Network™ down under.
The House That Zuck Built banned news links last week after talks broke down over the News Media Bargaining Code that Australia’s government introduced to force Facebook and Google to pay local news publishers to link to their content.
Australian treasurer Josh Frydenberg has announced that Code has been amended and as a result Facebook will restore news.
The amendments retain the spirit of the Code but change some aspects of its operations.
The biggest change is to the Code’s arbitration model, which gives a digital platform and media company two months to come to a deal. Only after those talks and mediation have failed will the “final offer arbitration” scheme come into play. That scheme sees the two negotiating parties each make an offer, followed by mediation ...
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