Exploring the Real-Time Race Track with Amazon Nova

This post is co-written by Jake Friedman, President + Co-founder of Wildlife.

Amazon Nova is enhancing sports fan engagement through an immersive Formula 1 (F1)-inspired experience that turns traditional spectators into active participants. This post explores the Real-Time Race Track (RTRT), an interactive experience built using Amazon Nova in Amazon Bedrock, that lets fans design, customize, and share their own racing circuits. We highlight how generative AI capabilities come together to deliver strategic racing insights such as pit timing and tire choices, and interactive features like an AI voice assistant and a retro-style racing poster.

Evolving fan expectations and the technical barriers to real-time, multimodal engagement

Today’s sports audiences expect more than passive viewing—they want to participate, customize, and share. As fan expectations evolve, delivering engaging and interactive experiences has become essential to keeping audiences invested. Static digital content no longer holds attention; fans are drawn to immersive ...