Everything Apple announced this week: MacBook Neo, iPhone 17e and more

Apple had promised a “big week” for the company as rumors swirled that it had a number of product announcements lined up. True enough, it unveiled a half-dozen new and refreshed devices over the last few days, along with more powerful chips for MacBook Pros.

The news started on Monday with the announcements of the iPhone 17e and M4-powered iPad Air. The company followed up on Tuesday with the reveal of the M5 MacBook Air, the M5 Pro and M5 Max chips, MacBook Pro models that use said chips, a refreshed Studio Display and a brand-new 27-inch Studio Display XDR.

In addition, ahead of the official announcement, Apple leaked news of a cheaper MacBook called the MacBook Neo. Whoops! The company confirmed the existence of that system on Wednesday. It starts at $599, making it Apple’s most affordable laptop to date.

Here’s our recap of everything Apple ...