Epic’s Tim Sweeney says AI tags make ‘no sense’ as ‘nearly all future production’ will be made with AI anyway

• Epic Games CEO says ‘nearly all’ future games will be made using AI
• That means Steam using AI tags ‘makes no sense,’ Sweeney says
• AI use in game development has been a divisive issue in recent times

Epic Games CEO Tim Sweeney is well-known for his occasionally controversial stances, and the gaming chief has waded into the spotlight again with a comment on the role of artificial intelligence (AI) in gaming – and not everyone will be pleased.

Sweeney was replying to a comment on X saying that “Steam and all digital marketplaces need to drop the “Made with AI” label. It doesn’t matter any more.”

In response, Sweeney concurred with the comment: “Agreed. The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation. It makes no sense for game stores ...