Epic will let Fortnite creators sell in-game items in latest attempt to compete with Roblox

Creators building experiences in Fortnite are getting a new way to earn revenue. Epic says developers will soon have the ability to make and sell in-game items in Fortnite, and earn a cut of the V-Bucks users spend to buy them. Previously, developers only earned money through Fortnite based on the amount of time users spent on their "islands," the in-game name for third-party experiences creators can offer through Fortnite.

Developers will be able to create their consumable and durable in-game items using soon-to-be-released tools in Unreal Editor for Fortnite and a new "Verse-based API," according to Epic. The company also plans to be generous with the revenue split its offering, at least at first. Developers "will ordinarily earn 50 percent of the V-Bucks value from sales in their islands," but from December 2025 through the end of 2026, they'll get to keep 100 percent.

Epic says its ...