EA Partners With Stable Diffusion Firm Stability AI, What This Means For Future Games

A little over a year after EA gave a presentation discussing the ways it was planning the use of AI in game development, the company has announced a partnership that will help deeply integrate the technology. EA is teaming up with Stability AI, makers of the Stable Diffusion image model, to “reimagine how content is built.”

EA has already identified where it wants to deploy AI first. The company hopes to make the creation of Physically Based Rendering (PBR) materials more efficient through new workflows. It also plans on enhancing its HeadStart system, which uses machine learning to turn a photo of someone into an in-game likeness, and one where an entire 3D space can be created from a photo.

Many developers and artists will likely be concerned to see a major publisher dive in head first into generative AI, but the company is adamant about it being a supplemental ...