Dreamforce 25 - the wrap! Last word to Benioff...of course

This week saw the 23rd Dreamforce. It came at a critical time for Salesforce - and the wider tech sector - as the potential agentic future takes shape and the stakes couldn’t be higher. A lot has changed since the first conference, as Salesforce CEO Marc Benioff reflects:

Go back 23 years ago to the slide deck, it's not the same show, it's not the same product line, it's not the same set of customers. It has gone forward. The key thing for us is we're constantly bringing this new technology in and then adapting it for our customers so that they can be successful.

Customers are what it’s all about, he affirms. In my preview of this year’s conference I said that this was likely to be a year of ‘prove it’ around what agentic AI has to offer. I also repeated diginomica’s ...