Dreamforce 25 - the Theory of More and why creative thinking will define the AI revolution

Something might be missing from the AI revolution — imagination.

As industries race to integrate AI and enter into the agentic era, do we really know what we’re chasing? The Financial Times recently reported that 'fear of missing out' is driving enterprise AI investment more than any specific business purpose.

When imagination lacks, opportunity shrinks. If we focus too much on what AI can remove — routine, time, inefficiency — we risk missing out on what it brings to the table — new value, creativity, and growth.

This is where my 'theory of more' comes in — AI gives us the chance not to do less, but to create more. More time, more creativity, and more growth. More resilient business models. A workforce more empowered to elevate its skills and impact.

More than just a focus on metrics, it’s this mindset — creative, curious, and visionary — that will enable leaders and their teams to ...