Dreamforce 25 - if 2024 was the year of the agentic vision, 2025 is the year of agentic 'prove it!' Here's what to expect from Salesforce this week

Ever since Marc Benioff ripped up his keynote address at last year’s Dreamforce conference and pivoted the entire company around the transformative potential of agentic AI, a common factor in any public appearance or pronouncement by senior Salesforce execs has been name-dropping Agentforce at the earliest possible moment.

The past 12 months certainly cannot be faulted for lack of effort on pitching the agentic vision first outlined at last year’s conference, and as the Salesforce Ohana gathers this week in San Francisco that will undoubtedly remain the case. For those of us who were at the early Dreamforces, there is a certain déjà vu about all this. In those early days of Salesforce, as much time in any corporate presentation was spent evangelizing the basic idea of Software-as-a-Service (SaaS) as went into pitching actual products to buy.

First catch your rabbit as Mrs Beaton put it at the ...