Dreamforce 25 - Certinia sets out to meet customers where they are to improve success; the customers respond

A year ago, at Dreamforce 2024 Certinia was just starting out on its agentic AI journey. I caught up with the company’s CEO DJ Paoni at Dreamforce 2025, where Certinia as usual is hosting a packed few days of sessions and networking events as one of Salesforce's longest-standing partners.

Paoni is clearly very proud that Certinia has now built 44 agents and is beginning to see early adoption for Resource Management and Customer Success agents. At the Certinia One Journey, One Team event, Simon Creasey, VP Customer Success & Lifetime Value, Worldwide for HPE, and Jocelyn Zanasi SVP, Customer Success from Salesforce EMEA, took the time to share their experiences of using Certinia.