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Disagreement may be a way to make online content spread faster, further


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Disagreement seems to spread online posts faster and further than agreement, according to a new study from the University of Central Florida.

The finding comes from an examination of posts labeled controversial on social news aggregation site Reddit. To perform the study, the researchers analyzed more than 47,000 posts about cybersecurity in a Reddit dataset that was collected by the Computational Simulation of Online Social Behavior (SocialSim) program of the U.S. Defense Advanced Research Projects Agency.

Researchers found that these posts were seen by nearly twice the number of people and traveled nearly twice as fast when compared to posts not labeled controversial. The findings were published recently in the Journal of Computational Social Science.

Reddit is one of the most visited websites in the U.S. A post is labeled controversial by a Reddit algorithm if it receives a certain number of polarized ...


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