Coca-Cola taps first-ever chief digital officer

The beverage maker picked Sedef Salingan Sahin to serve in the newly created CDO role citing a pressing need to accelerate tech adoption.

Dive Brief:

• The Coca-Cola Company unveiled a revamped leadership lineup Wednesday, shuffling key executives in a move it said was designed to accelerate technology adoption across the organization. 
• As part of the changes, the beverage giant appointed Sedef Salingan Sahin, currently president of Coca-Cola’s Eurasia and Middle East operating unit, to serve in a newly-created chief digital officer role. Sahin will report to incoming CEO Henrique Braun, who is currently serving as COO, effective March 31.
• In the new position, Sahin will be tasked with leading "the next chapter of Coca-Cola’s digital journey," integrating the beverage maker's digital network and linking ongoing work across business functions, according to the announcement.