Cloud marketplace sales set to skyrocket by 2030

Multiyear enterprise cloud commitments will lead software sales to increase more than fivefold in the next five years, according to Omdia.

Dive Brief: 

• Enterprise software sales through hyperscaler cloud marketplaces are set to increase more than five times, from $30 billion in 2024 to $163 billion by 2030, according to research from Omdia published Monday. The exponential sales growth reflects enterprise adoption of marketplace procurement, as well as increased agentic AI sales. 
• Enterprise customers are engaging in more strategic marketplace procurement and cloud commitment negotiations that incorporate a broader group of vendor products into their cloud strategies, Omdia researchers found. Increased multiyear cloud commitments are driving enterprise software sales. Omdia estimates close to $470 billion in upfront cloud commitments exist across AWS, Microsoft Azure and Google Cloud. 
• “Hyperscaler marketplaces continue to see rapid momentum as a route to market for vendors across the technology industry,” Alastair Edwards, chief analyst at ...