Closing the Gap Between Expectations and Experience in Financial Services

As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to evolve.

A Wake-Up Call for Financial Services

Consumers today expect more than just secure transactions. They want personalized recommendations, consistent omnichannel experiences, and transparency in how their data and AI-generated content are used. Yet, Adobe’s research shows a significant gap between these expectations and what financial services brands currently deliver:

• 90% of consumers rate data privacy as critical, but only 58% feel their data is handled securely
• 79% expect consistent experiences across channels, but just 47% say brands deliver
• Only 33% feel brands anticipate their needs with relevant offers, despite 70% expecting ...