'Caught in that tricky middle ground': Adobe highlights widening gap between consumers and businesses using agentic AI

• Adobe launches AI and Digital Trends Report
• A survey of 3000 executives and 4000 consumers reveals attitudes to agentic AI
• Consumers want the human touch, but are businesses even ready?

Adobe has released its 2026 AI and Digital Trends Report, surveying 3000 executives and 4000 consumers to lay bare the attitudes of both companies and consumers towards agentic AI, business readiness, and the overall experience and expectations.

The report has some interesting findings - for one thing, fewer than half of consumers (43%) globally said they'd interact with a brand's AI agent when offered the chance. And 46% said they had no issues if a brand uses AI - with one massive caveat businesses need to seriously consider: they don't care about agentic AI use - as long as their needs are met.

I'd expect these numbers to grow - up to a point. Because even ...